Digital Marketing Specialist (Growth Hacker)

We're hiring a Digital Marketing Specialist (Growth Hacker). The Growth Hacker will be responsible for conceptualizing and executing marketing programs and growth tactics that will create awareness and generate higher revenues for our products and services.

Key Responsibilities:

  • Conduct and present competitive analyses and market research
  • Build analytics tools to gather and analyze relevant data to get critical insights about what drives growth for our products and services
  • Translate insights into actionable items that deliver business results
  • Optimize the company’s platforms and products for increased usage and monetization
  • Discover new customer acquisition channels and improve existing ones
  • Manage email marketing, SEO, SEM, SMM, display advertising, and retargeting
  • A/B testing, landing page design, email deliverability, and social graph analysis
  • Test and optimize marketing tactics for customer acquisition and conversion rate optimization
  • Keep abreast with latest trends and changes in UI/UX and digital marketing


Skills & Requirements:

  • Experience in user acquisition across channels
  • Strong quantitative skills and an analytical, data-driven mindset
  • Exceptional passion for testing, analyzing, and iterating
  • Expert understanding of social media, analytics, and A/B test implementation
  • In-depth knowledge of Google Analytics
  • Outgoing, with good communication skills and able to present actionable data to the team
  • An obsessive desire for finding unique solutions to complex problems as they relate to customer acquisition and experience
  • Applicable knowledge of HTML 5, JavaScript, Excel, Adobe
  • In-depth knowledge of SEO
  • Experience in Email Campaigns, Landing Pages, UI/UX
  • Editing and copywriting skills
  • High standards of excellence and attention to detail

If you're interested to apply for this position, please send your resume to careers@ayannah.com with subject heading "Job Application - <Position>, <Last Name>, <First Name>". Kindly include an introduction/cover letter in your e-mail.