- Designs, implements and manages digital marketing programs focusing on building awareness and customer acquisition;
- Analyzes and reports program performance; provides results and recommendations for improvement and new programs;
- In coordination with the manager, assists in the conceptualization of products and services, including enhancements to current platform offerings;
- Proposes new marketing program ideas, scans the market, and identifies specific opportunities for the company;
- Creates feature specification documents for changes on the website and other online projects; and
- Provides support to other areas of marketing as needed.